In short google Ads operates under a pay-per-click model. The digital marketers bid on different keywords, and the keyword with the highest bids appears at the top of the search results page. Businesses pay to get their advertisements ranked at the top of the search results page.
Paid social media can help amplify organic content, using social network advertising tools to target the audience. Using the football example, on Facebook you could target people who like other leading football fan pages. Paid social refers to anything on social media that’s influenced by advertising .
Search engine optimisation is a set of methods used to improve the quality and positioning of websites in organic search results. Organic search is the biggest way for people to discover online content, so having a strong SEO strategy is essential to capturing traffic to your website.
Content marketing is a type of marketing that involves using content to attract and retain customers. Content can be in written, visual, or video format and often takes the form of blogs posts, ebooks, infographics, and videos.
YouTube is the most popular video-sharing site and it has many advantages for marketing. It provides a convenient platform for customers to learn more about products and services, especially new products or services that they have not heard of before. Also, YouTube makes advertising more effective because of the ease in which consumers can view informative ads.
A blog is a website that features articles with opinions, thoughts or ideas on a particular subject. It’s usually updated by the owner of the site. Blogs are typically maintained for easy publishing and access to content, rather than archived in libraries for later use.
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